WE CU CRUISING INTO SUMMER
The weather is turning warmer and you're preparing to launch your Summer plans. Your getaway starts with reliable wheels for dirt roads, detours, and destinations! We've lowered our auto and recreational vehicle rates...are you ready to turn the key and chase the season in a new set of wheels?
All loans are subject to credit approval. Contact 1st CCU for more information, current rates, terms, and qualifications. Membership eligibility required. You can join and apply for a loan in the same day.

Workday and Weekend Wheels
Upgrade your everyday drive with a 1st CCU car or truck loan. Whether you're purchasing new or used, or refinancing a vehicle from another financial institution, our convenient loans and great rates can get you on the road (or off-road) fast.
Start Today - Apply For An Auto Loan
All loans are subject to credit approval. Contact 1st CCU for more
information, current rates, terms, and qualifications. Membership eligibility required.

Built For Going Mobile
When the road is calling, you need a loan solution that goes wherever you go. Applying online and in our 1st CCU Anywhere mobile banking app is easy, convenient, and fast. And mobile banking loan payment transfers mean you can camp more, and worry less.

Weekend Mode: Always On
What three letter words spell fun? UTV and ATV! When you're read to go where the pavement ends, check out 1st CCU's great rates and flexible terms.

More Splash, Less Cash
Our new, lower rates mean lower payments. From driveway to dock, your next adventure starts with a boat loan from 1st CCU.

Freedom on Two Wheels
Fast and easy...your new set of wheels and our loan process. Our lending experts will help you get on the road in no time.

$10 Donation To Veteran's Assistance Organizations
When you join 1st CCU you're helping to make a difference in your local community. We are donating $10 to local Veteran's Assistance organizations on behalf of each new member who joins 1st CCU1 between April 1 - June 30, 2026.
1 To be eligible, the new membership savings account must be opened by a qualifying member who does not already have an existing 1st CCU account. To satisfy the requirements of the offer, you must open the new membership account between April 1, 2026 through June 30, 2026. 1st CCU will donate $10 on behalf of every qualifying new membership account; the local Veteran's Assistance organizations receiving the donations will be chosen at the discretion of 1st CCU. Contact 1st CCU for complete details about 1st CCU, our products and services, current rates, and membership qualifications. Federally insured by NCUA. Membership eligibility required: Anyone living or working in the counties of La Crosse, Monroe, Vernon, Crawford, Trempealeau, Jackson, Buffalo, Eau Claire, Clark, Wood, Juneau, Adams, Sauk, and Richland are eligible to join 1st CCU. Immediate family members of existing 1st CCU members are also eligible to join.
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